Institutional Environment and Growth in Brazil Essay Example

Institutional Environment and Growth in Brazil Essay Example Institutional Environment and Growth in Brazil Paper Institutional Environment and Growth in Brazil Paper Accelerating the development of economic growth in a sustained way is therefore one of the most Important Issues In economics, Economists have long used a variety f approaches to shed light on why some countries experience faster growth than others. In the vast amount of literature on the subject there are three schools that stand out In particular. First, there Is a group of scholars that places geographical factors such as climate, transport cost and natural resources as the main explanatory factors. Recent writings by Jarred Diamond and Jeffery Sacks are important contributions In this paradigm (Diamond, 1997; Sacks, 2001 Second, there Is a faction that emphasizes international trade as a key to economic growth. Important intrusions to this market-integration view have been presented in the works of Franken Roomer (1999) and Dollar Kraal (2004). Finally, there Is a third group focusing on the explanatory power that institutions veil in this matter. This paper will follow in this tradition, as there seems to bee an increasingly pervasive concurrence among economists studying the phenomena that the development and quality of the institutional environment holds the key to prevailing patterns of sustained growth and prosperity around the world. Rich countries are those with sustained rule of law ND property rights, effective policies towards private enterprises and competition, the political system is stabile and effective, companies enjoys easy access to financing and superior tax regimes and there is a well functioning infrastructural system. Poor countries are those where the arrangements are nonexistent or ill formed. This approach suggests a somewhat casual relationship between institutional development and economic growth. This Implies that a poor country, which Is able to revise the rules of the game in the direction of better institutional environment, is keel to experience a lasting economic growth. The causality of this relationship has never Eden quotations (Oral, 2004; Houseman et al, 20050). In tens article we want to investigate the relationship between institutional development and economic growth further in order to enhance the understanding of the relationship. Is this really the end of all policy development and a manifestation of an institutions rule approach to economic development? Long run trends in the global economy suggest that emerging markets are the new drivers for global economic growth. Emerging markets can be defined as countries tit lower level of development than ELI, North America and Japan and high growth in recent years (Mining, 2007). This makes emerging markets countries useable as laboratories for trend research related to economic growth. Brazil, as a part of the BRICE countries, has for a long time been defined as an emerging market country. In spite of quite impressive reforms (Houseman et al, Bibb) the country has failed to show similar growth rates as China and India (DB, 2008). In this paper we therefore want to investigate how the economic growth in Brazil is related to the development in the institutional environment. Could the development and quality of the institutional environment in Brazil hold the key to understanding how to increase growth in the country? These notions has led to our research question, which is: How does the institutional environment affect the economic growth in Brazil? The deductive model In order to answer our research question we will apply the traditional deductive method of conducting research. First, we consider at a theoretical level the relationship between institutions and economic growth. Second, we build hypotheses on the basis of our theoretical framework. Third, we apply it to data. Finally, we deduct from the study. Our approach emphasizes quantitative data and is highly formalized. In this paper we will use the deductive model as proposed by Cesarean (1992). The model has 8 steps as illustrated below and largely corresponds to the structure of the paper. The steps are shown I a linear fashion, but in the reality the process is more dynamic. Literature review The concept of institutions and its influence on economic growth can be traced back to the functionalist perspective, which draws upon the ideas of August Comet (1852), Herbert Spencer (1851) and ?mile Druthers (1893). The functionalist approach is centered upon the argument that, if society is to exist, its members must make provision for certain functional requirements. Institutions are the principal structures where these critical tasks for social living are organized, directed and executed (Hughes et al. 2002). Institutions have been studied from several viewpoints and disciplines ranging from sociology, organizational psychology, to new institutional economics originating from the learning of transaction cost economics. In this paper we will follow the new institutional economic approach. I en transaction cost blew on organizations can De lave Into two groups. Horst, motivation cost, which deals particularly with costs of opportunistic behavior and agency cost (Williamson, 1975, Jensen and Neckline, 1976) Second, coordination cost, which deals with costs of information, costs of coordination and costs of measurement (Stiller, 1961, Lucian and Demesne, 1972). With a well-working interface transfers occur smoothly, but sometimes the transaction encounters friction due to conflicts between the parties involved. This friction can lead to delays, breakdowns and other malfunctions and is in economics termed transaction cost. The new institutional economic approach argues that all human interaction is characterized by a high degree of uncertainty (North, 1990). Institutions are therefore a way of reducing uncertainty and thereby transaction costs of trade. Furthermore, institutions are, as an extension of motivation cost theory, created by people with different bargaining power and not for the sake of efficiency, which makes some more efficient than others. Inefficient institutions can result in stagnant economies due to path dependency, which can lead to the lack of acknowledgement of property rights by states. Such environments can lead increased transaction cost and diminish the incentives to invest in socially profitable businesses. North therefore argue that the key to economic growth is efficient property rights, which moreover depends on political efficiency. In Institutions (1991) North, focuses further upon three elements of transaction cost: measurement cost, level of globalization and the amount of bargaining at the margin. It appears, however, that North have found a simplification and new applicability for these theories on state owned institutions and its relation to economic growth. Even Hough no clear-cut distinction exists between institutions and organizations, we have chosen to adapt Norths (1991) definition of institutions as the rules of the game and organizations as the different players. Further we adapt a sociological view on actions in markets, which conceptualizes Flintiness institutional framework related to the relationship between state and firms in the development of an economy. His main findings relate to how politics in markets work during various stages of market development-formation, stability and transformation (Fleeting 1996:656). As result we move away from the traditional institutional sociology of the early social scientists such as Clinics (1946) and later, DiMaggio and Powell (1991), and Scott (1995), and moves toward economic institutionalism. The main point however, is that we adapt an understanding of how modern states must create an institutional framework for a well functioning business system, and as such institutions are necessary as preconditions for economic growth. Theoretical framework and generation of hypothesis Inspired by North and Flintiness definitions of institutions, we assume that companies cannot operate in a Brazil without collective sets of rules and governing Interaction. In order to conclave economic gar town Brazil must odometer create an institutional framework, which supports the economic actors. Further the institutions in Brazil must structure political, economic and social interaction and set up norms. Our central hypothesis is therefore that the stage of development of the institutional environment in Brazil is crucial in order to develop sustainable economic growth, by reducing transaction cost of doing business and thus establish incentives faced by economic actors. Hypothesis 1. The level of economic growth in Brazil is dependent on the stage of placement in the institutional environment. There is strong empirical support for the proposition that institution matter (Franken Roomer, 1999; Guacamole et al, 2001). One example of this is presented in the paper Institutions rule (Radio et al. 2004) which explores the relationship between integration, institutions and geography with income. The findings show that the quality of institutions is more important than any others factors related to income levels. There is however little agreement on their relative importance and the causality of the link when it comes to increase economic growth. In the voluminous iterate on this subject, there are several failed attempts to discover unique institutional designs with encountering effective institutional outcomes. (Houseman et al. AAA), Since there are strong arguments favoring that there is no unique mapping from function to form It is futile to look for encountering empirical regularities that link specific legal rules to economic outcomes. What works will depend on local constraints and opportunities. (Radio, 2004:9) The aim of this paper is therefore to come up with contingent correlations or institutional prescription that are limited to the prevailing characteristics of Brazil. We thus try to extend the previous literature by exploring the development of the different elements of the institutional environment in order to discover which institutions that have been crucial for the economic growth in the case of Brazil. In order to investigate the relative importance of the different institution in Brazil it is necessary t o define more precisely what the institutional environment consists of. Traditionally the institutional environment in a country is made up of and measured by the ability to make investors feel secure about their property rights, the rule of away prevails, private incentives are aligned with social objectives, monetary and fiscal policies are grounded in solid macroeconomic institutions, idiosyncratic risks are appropriately mediated through social insurance, and citizens have recourse to civil liberties and political representation (Radio, 2004) To separate and distinguish between the institutional factors we adapt the institutional framework presented in John Dunning Institutional reform, foreign direct investment, and European transition economies (Dunning, 2005) and Foreign Investment location and institutional development in transition economies (Bean et. Al, 2006). These papers have developed an institutional framework consisting of three generic groups of variables namely: policy framework, economic determinants and business facilitation. The thre e groups should be viewed as institutional spheres containing Institutionally related determinants, wanly all alms at recalling transaction cost In Brazil and thus establish incentives faced by economic actors. First, the policy framework addresses institutionally related determinants that are under directly control of the government in Brazil. This is arguably the most important institutional sphere as it covers central aspects of institutions such as the rule of law and enhancement of property rights (North, 1991). It consists of institutions that provide economic and political stability, international agreements on FDA and taxes (Dunning, 2005), monetary and fiscal polices (Radio, 2004) and rules regarding competition (Fleeting, 1996). There are strong theoretical and empirical evidence connecting these institutions with transaction cost, thus we hypothesis that a positive development in the policy framework will result in a positive development in the economic growth in Brazil. Hypothesis AAA The level of economic growth in Brazil is dependent on the stage of development in the policy framework Second, the economic determinants cover institutions related to market opportunities, resource endowment and the availability and cost of labor (Dunning, 2005). It can be argued that these determinants depend on the underlying incentive structure and enforcement procedures, but if the institutional system in Brazil fails to provide the economic actors with qualified labor and necessary resources transaction cost will go up. Another aspect which gives support for this argument is hat a well developed infrastructure eases the means of communication and therefore eliminates and lowers, spatial transaction cost (Dunning, 2005). Thus, we propose that an increasing quality in the economic determinants of Brazil will result in a positive development in economic growth Hypothesis b The level of economic growth in Brazil is dependent on the stage of development in the economic determinants Third, there are strong arguments in favor of the notion that business-facilitating institutions such as the bank systems and other finance institutions also play an important role for the economic growth in Brazil. This because progress in establishing financial infrastructure and capital markets reduces transaction costs for Brazilian financial services, such as the payment system. (Bean et al, 2006) In addition customers have easier access to bank credit, which again can increase the demand for consumer goods that often are bought on credit (Bean et al, 2006). Moreover, it facilitates access to complementary local finance, which can reduce investors exposure to exchange rate risk. Institutions related to infrastructural support service and a well function banking and financing system are thus necessary n the establishment of incentives for economic actors in Brazil. Hypothesis c The level of economic growth in Brazil is dependent on the stage of development in business facilitation I I Hypothesis I Construct I Data source I(appendix 1) environment rating (10=high) development I I Hypothesis, construct and measurement bib I Predicted effect I Variable definition I Institutional lover business Alleluia 1 1 I (Unsighted average) (10=high) (10=good) I Policy I Tax regime rating (10=good) I Political environment rating 2008 I framework I Policy towards private enterprise rating Macroeconomic environment rating (10=high) I Foreign trade and exchange regime rating Policy environment for foreign investment rating (10=good) 1 bib I Economic determinants I + I Market opportunities rating I Labor market rating (10=good) I Infrastructure rating (10=good) 1 ICC I Business facilitation 1+ I Real effective exchange rate (Cop-based) I Financing rating I Ell-J Scientific Research Design 1 Methods of empirical analysis GAP is a commonly used indicator for economic growth and our analysis is based upon a dataset consisting of the percentage change in real GAP, over previous year % real change pa) fugues in Brazil from 1995 to 2007 and GAP (% real change pa) estimates from 2007-2012 (XIII). In order to explore any relationships between our selected variables and GAP (% real change pa) a regression model will be built. LEN GAP (% real change pa) = boo+ bal Real effective exchange rate (Cop-based) + be overall business environment rating+ ? . The precise definition, form and source of the variables used in our analysis are presented in table 1, which also summarizes the predicted effects of each independent variable on GAP in Brazil. All possible significant combinations will be valuated including isolating each single variable against the dependent variable in order to identify any possible relationship. The descriptive statistics of each variable are presented in the appendix 2. 2 construct measurement AT Independent variables Our measure of development in the overall institutional environment that is used to test hypothesis 1 is based on an aggregate of series of indicators of institutional quality constructed by the Economist Intelligence Unit (XIII). The Ell-J has constructed and Business Environmental Index derived from ten broad determinants of institutional quality. These determinants are essentially a composite of data and opinions taken from a series of business surveys conducted by Ell-J it self. Each of these determinants is reported on a 1-10 scale with higher numbers indicating a more business friendly institutional environment. For the next propositions, we employ the indices separately. The survey has a time span from 1995 to 2012 and consists of 13 variables each consisting of 1 5 observations. From 2007 and beyond are estimate. For the next hypothesis we employ the variables individually. Presentation of results Table 2 I Correlation independent variables and GAP (% real change pa) I Predicted effects Variable definition I Significance I II 1,110 1,183 I Policy towards private enterprise rating (10=good) 1. 263 rating (10=high) I Macroeconomic environment 1. 080 I Foreign trade and exchange regime rating (10=good) 1,155 I Policy environment for foreign investment rating (10=good) determinants I + 1. 249 1. 220 1,126 | . 392 I Economic I Market opportunities rating (10=high) 1,112 1,100 Discussion of results It is difficult proving a statistical meaningful relationship based on econometric tool between institutions and GAP. There are some general problems to our model that loud be accounted for statistically that are beyond the scope of this paper. This is especially related to ten vitality AT ten model winner ten sample size Is problematic. Additionally, the reverse correlation between the variables (nonentity) also plays an important role. The scope of the study should also be taken into consideration, which makes it difficult to infer about this more complex relationship. Here we could be discussing a selection bias, both country and respondent and variable specific. This is a threat to the valid estimation of the general causality between the dependent and the independent variables. It is also known that there is a relationship between these institutional based on former studies of institutional economics (North 1990; North, 1991; Fleeting 1996; Mining 2007). In regards to the validity, construct validity could be discussed in this case, as it is based on interpretation of institutions. Furthermore, the interaction of selection, related to the explanatory variables could bias this study and how the respondents and their responses are correlated with institutions. Nonetheless, the limited time span of the study could be further discussed but more pressuring is history bias and whether other exogenous factors affecting the independent variable, could impact the model, as this could easily be thought to be the case in Brazil. Moreover, we do not know the design of the data gathering process, which could include instrumentation bias. Referring to questions formulation and what is measured, there might also be considerable hypothesis guessing. Referring to the fact that Ell-J respondents could be answering questions in regards to their conception, rather than the measurement purpose. This is threatening the external validity, nonetheless the internal consistency of the questions is also an issue as questions could be overlapping. In line with conclusions from previous studies done on this subject, as a determinant for why econometric models are difficult or lacking in explanation (Houseman, Bibb; Rid, 2004). Tests often imply the interdependence between institutional predictors, which makes it hard to distinguish between the institutional dynamics and economic environment. Radio (2004) is especially critical to this and he has addressed a very central point, which is also relevant to this study, arguing that investors often rate institutional quality high when the economy is doing well. Thereby creating causation that would only be perception based. Whether it is effects of institutions that are measured the causation will still be evident. Furthermore, the nonentity with GAP, makes it a complex web that needs to be dismantled before meaningful results can be given, if possible at all with this type of study. Additionally, effects of institutions are a better estimator rather than framed proxies, consistent with argumentation in (Houseman et al, 2005). The explanation could also be that there is interdependency between different institutional parameters, which is evident from previous research. But how much is related to actual correlation between variables and how much is related to measurement difficulties will also be an issue to the validity of this paper. Nonetheless, the meaning derived from this of experiment. An additional explanation for why the explanatory power of our econometrics is limited as they often point in the right direction but needs to be explored further. (Houseman et al, Bibb) Moreover, policy erects are oaten veldts on a long-term Dados Ana are oaten Indolent ex-ante rather than ex-post. (Redbrick, 2004). This relates to the aspect of data-lags also being a subject to the validity as institutional improvements in a country do not always go hand in hand, the visible results could be shown later, emphasizing difficulties capturing this relationship in any meaningful way. In addition, we do not know if GAP improvements occur because of institutional improvements or the other way around (Radio, 2004). Bowwows and Collins (2003) have statistically tested aspects of institutional theory, and found a correlation between growth and the quality of governing institutions, such as law and order, absence of corruption, and protection of property rights (Bowwows Collins 2003). However, the link is not always apparent and institutional quality should be stressed in this context. But other factors relating to the second best theories also play an important role in a more dynamic context such as Business sectors, information spillovers, Human Capital (Houseman et al, AAA) Furthermore, it is still important to look at institutions in a country specific perspective as differences in geography, factor abundance and, governance structure and linkages. (Houseman et al, AAA) These factors differ from country to country even though economic growth is related to institutions. Econometric cross sectional analysis as a tool to reach an ultimate conclusion on the causes for growth, is therefore problematic. The link between the second best interactions viewed very simplistically is government interactions and reforms. These are difficult to measure and identify, however, the impact of reforms can be reasonably estimated. Reforms do not always live up to the purpose as it should be the right reforms suitable for the circumstances. (Houseman et al, 2005). Validity issues discussed above are rampant in our model, which pose a threat to the reliability of the model. Many models have been built to demonstrate the relationship between institutional environments. The problem is more related to finding an appropriate tool to identify this relationship rather than concluding that the relationship does not exist, or that a relationship is as simplistic as our econometric model can explain which is consistent with that of a more dynamic and holistic approach. The institutional environment in Brazil has improved throughout the time period. The institutional scores from Ell-J (appendix) illustrate that there have been some improvements, but still the growth in GAP is low, compared to the expectations and attention. Recently however, the growth has come up to a more sustainable level to an annual average GAP of 2. 7 % from 2002 until 2007 (DB Research 2006). [pick] I en presidency AT Lull In 2002 veils some explanatory power In relation to economic growth. Since Lull got into presidency in 2002 several economical and political reforms has been set into action. These reforms have tried to overcome some of the problems that, such as reforming the pension system, the bolas familial reform which subsidies poor households, obligatory health checks and keeping children in school (Mining, Bibb). These reforms were initiated with the intension to stabilize Brazil both economically and socially. Due to implications in the structure of Braziers political system, implementing reforms is time challenging and the reforms tend to be extremely gradual in Brazil, mainly because of the fragmented political system, and the strong majority it requires in the congress to implement reforms (DB 2006). Exertions with corruption have also been problematic with framed budget capital and deterioration of public services in order to stop the implementation of reforms (Goldman Sacks 2006). Braziers political system gives the president more influence in he macroeconomic policies. This is important as they keep the macro economic environment stable. The implications of the Brazil governance system affect the initiation of reforms designed to improve economic growth, thus staggering the economic development. Further it is important to take Brazil multifaceted society with a high degree of inequality into consideration. The low quality on the education system and huge differences in income, could both be important reason for Braziers lack of high educated human capital, which some researchers suggest is an supporting factor for economic growth (Hellmann, 2004). Ferreira et al. (2006) paper suggests that it is specifically education of the head of the households that is the most important determinant for the inequality in Brazil (Ferreira et al. 2006).

RELATIONAL DATA MODEL Essay Example | Topics and Well Written Essays - 500 words

RELATIONAL DATA MODEL - Essay Example I use a Windows 7 operating system; therefore I used the Oracle developer client Program to connect to connect to the database. However, I experienced some challenges while using the command prompt to type the required commands. Additionally, I was not sure at which step am I supposed to create my user name and password that will allow me to connect to the database. After a few trials the connection was set and I was able to test the connection successfully. According to the connection steps and instructions this allowed me to connect to the database as a developer. Hence, I was logged in to the Sql developer environment. Viewing data and properties of any table involves selection of the table and selecting data to be able to view the records that are stored in the table. The properties such as constraints can also be viewed by selecting the constraints tab in the connections frame. Other properties can be viewed by selecting the appropriate tabs in the connections frame. Selection of data from a table in Oracle database is achieved by using queries. The SELECT statement is used to select data and records from a table or views. By using additional commands, selection can be narrowed down to specific criteria. The SELECT statement is simple to use but requires mastery of the syntax to be used , it has both the select list such as columns from a particular table and a source list that specifies the table from which the records and data are to be sourced. SELECT statement helped me to select all the columns from the Employee table. Selection of specific columns required mentioning the column names in the SELECT statement command. These data could also be narrowed down to specific items matching specific criteria. The process is simple but requires mastery of the syntax to be included in the SELECT statement. Data can be selected from several tables from the same database. The data can then be used for reporting purposes. The

Bendix Policies Case Study Example | Topics and Well Written Essays - 250 words

Bendix Policies - Case Study Example Their reactions showed that they greatly feared the loss of their position and reputation. This is due to the fact that William Agee’s method of leadership, which is decentralizing powers and his own spontaneous style of meritocracy, is both in contrast and in conflict with board members and other managers’ style of corporate handling. It is ethically wrong for them to treat her rise to the ranks with much sour judgment. At the same time, it would have been to Mary Cunningham’s best interest to have shown some measure of respect toward the board members. Even though the board members were wrong from the start, she should have at least shown some degree of politeness. Also, prudence would have worked well for her advantage. If she was more discreet with regards to her closeness with William Agee, there would have been less scrutiny and suspicion coming from other managers. William Agee should have also put an effort to avoid such scrutiny by showing some professional distance between him and Mary Cunningham. That way, both would have less trouble with regards to the position placing issues and resistance from the board

Travel Market - Segmentation Essay Example for Free

Travel Market Segmentation Essay 1. The Travel Market can be segmented into 3 segments: Luxury travellers, Adventurers and Budget travellers. These segments are identified by demographics like age and income, psychological factors like personality, and benefits sought like needs and product features. Luxury travellers are usually older or middle-aged consumers who are already financially prosperous and look for relaxation and rejuvenation from their stressful positions. They can also be retirees. Luxury travellers will be willing to pay more for value, quality and service, and they look for quality relaxation and experience when looking for a place to reside while travelling. Luxury travellers will respond well to Banyan Holding’s Banyan and Laguna resorts and hotel line. Banyan tree hotels and resorts seek to have guests â€Å"pampered with a warm and friendly retreat experience† and are targeted to those â€Å"who place a premium on exclusive and unique localtes, with a penchant for the indulgent, luxurious and exotic† (Marketing in Asia 2nd Ed, p714-715). These high-end customers desire personalized service, ambience, and design, and a self-contained, personal retreat with private and tasteful amenities (Marketing in Asia 2nd Ed, p715). Luxury travellers who go on trips with their family members will prefer Laguna resorts and hotels as it provides a wide range of amenities for children to elderly, like the children’s suite, Laguna shopping centre and Angsana Spas. The Laguna hotels offers a wider range of services for a broader base of targeted audience, hence appealing to luxury travellers who travel with their family. Adv enturers are younger working adults around their twenties to late thirties who are financially independent and willing to spend. These consumers look for exotic places and place high emphasis on outdoor-recreation. They value authenticity and look for opportunities to immerse themselves in the local culture. People who go for adventure travelling would look for places that are less urbanized and richer in culture. Authenticity and thrill will be their main concern hence location and convenience would matter less. Adventurers will respond well to Banyan Tree’s sister brand, Angsana Hotels and resorts. The hotels are designed to be contemporary and which, and marketed with emphasis on outdoors-recreation which will appeal to such travellers. They also have a range of adventurous activities offered, like bungee jumping, white-water rafting and trekking. A great selling point of Angsana hotels is that it is located in unique world heritage site locales which offer adventurers a rustic experience with the added bonus of comfort and luxury. Budget travellers are identified to be in the lower to middle income group and are financially independent but not holding large amounts of disposable income for leisure activities. These travellers are sometimes young parents who hold tight budgets when it comes to travelling as they need to set aside large portions of their income for their children’s education and to support their own parents. They seek for benefits like low prices and promotions and do not always aim for quality or service. These consumers will not be prone to consume Banyan Tree Holding’s products and services as the products offered are generally high-end and too expensive. These consumers will likely to be working hard to support their families and hence unable to go for Angsana or Banyan spa treatments as well due to the lack of time. When travelling, these consumers will go for cheaper hotel options instead as they do not place high emphasis on special product features like adventurous amenities or quality of the services. 2. The attractiveness of the market segments can be assessed by the market size, the expected growth, the competitive position, the cost of reaching the segment and the compatibility with the Banyan Tree’s objectives and resources. In terms of market size, the budget travellers take up the largest percentage of leisure travellers while adventurers take up the least. In United States, the top 1% households own 35.4% of all privately held wealth (Domhoff, 2013). Wealth distribution is similar in the rest of the world; small proportion of people holding majority of the wealth. As such, the adventurers and luxury travellers take up a much smaller market size while budget travellers are aplenty. In terms of expected growth, the luxury travellers are expected to grow the fastest. Baby boomers, who are born between 1946 to 1964, are at their prime of their careers and some may already be retired. As these people age, the financially prosperous bunch of them will be expected to go travelling on retirement trips and they will have the financial capacity to spend on quality services and experiences. The luxury travellers will thus be expected to grow the fastest. The growth of the adventurers and budget travellers will then depend on the state of the economy and birth rate. Developed countries now face declining birth rates and an aging population, which causes both the adventurers and budget travellers to decrease in size or grow at a slower pace. For competitive position, the market for budget travellers will be the most competitive as most options are available. These competing hotels and motels are largely s imilar, providing homogenous amenities and services with price as the main selling point. Hence, it will be difficult to compete against these hotels as lowering price too much will start a price war, which in turn causes damage to all producers. Joining this market will not guarantee a significant market share as there are many firms and the products are mostly homogenous. In the luxury and adventure travelling segments, the hotels are largely different with their own selling points. For example the Maison Souvannaphoum Hotel in Luang Prabang would offer visitors a cultural and scenic experience of the Mekong River and hills of Laos, an experience that will not be found in any other hotels. The luxury hotels offer different scenic views and quality service, hence these hotels compete via product differentiation. There are less firms and hence more competition, but it also means that there will be a chance of getting a large market share should Banyan tree decide to invest in it. In terms of cost, marketing Banyan Tree’s products too all three different segments of consumers will take roughly the same costs. These will include advertising costs on websites, newspapers and tie-ups with travelling agencies. In terms of compatibility, reaching out to the budget travellers will be most costly as brand new budget hotels will have to be built, which requires a large amount of capital. Marketing Banyan Tree Holding’s hotels and services to the budget travellers will also not be effective as the product features of Banyan tree’s products are incompatible with the features these consumers are looking for. Reaching out to luxury travellers and adventurers will be easier as they will already be receptive to the products offered by Banyan Tree. In conclusion, Banyan Tree Holdings should focus on the Luxury Travellers market segment as they have the highest potential growth rate and the products which these consumers are looking for tally with the products Banyan Tree Holdings offer. 3. Companies in the travel industry can carry out product positioning by emphasizing on different aspects of their products and services, like the geographical location, the economic value, lifestyle, services and amenities, and environmental awareness. The geographical location of the company will include the cultural heritage of the host country in which the firm can use as a selling point to foreign visitors. The actual location of the hotel can also be used as a selling point for added convenience if the hotels are located just beside train or bus stations. The economic value refers to marketing the company’s products and services at a certain price which gives a similar level of satisfaction. Hotels can market themselves as budget hotels which are on the lower scale of the price range, or luxury hotels which gives consumers such a great experience and service that the consumers think the high price is worth it. Lifestyle and services can be marketed to consumers if the hotel provides visitors with a distinct, exotic experience or have unique facilities. Companies can also support environmentally friend codes of conduct to promote themselves as clean and green, giving off a positive reputation and image to the public and potential customers. Banyan Tree uses the product position strategy of geographic location, lifestyle and services and environmental awareness. According to Marketing in Asia 2nd Ed p714, each Banyan Tree property is designed to fit into it’s natural surroundings and the natural landscape is preserved as much as possible. This places emphasis on the location of the hotels and resorts, marketing itself to be exclusive and asian. For Angsana Hotels and Resorts, it is located in unique World heritage site locales which provide visitors with a coherent authentic experience of the local destination, serving as a large attraction. Secondly, Banyan tree also markets itself to pamper guests with a warm and friendly retreat experience that showcases Banyan Tree’s signature lend of romance, rejuvenation and exotic sensuality. This adds to lifestyle and experience. Thirdly, Banyan Tree sells itself with an environmentally friendly and conscious theme. Besides being environmentally friendly, Laguna Resorts and Hotels is also committed to providing for the health and educational needs of the children of its employees and local villages. This will attract consumers who care for the deterioration of nature and the welfare of developing countries. Banyan Tree’s products are highly distinctive as they emphasize themselves on being a luxury and premium brand. Banyan Tree previously marketed itself with the slog an of â€Å"Romance of Travel† which also emphasizes on rejuvenation and relaxation. Banyan Tree is consistent in all it’s different product types in the fact that it focuses on pampering the guest and providing the ultimate luxurious experience. To support the theme of luxury, Banyan Tree’s products are highly priced. This is because consumers usually associate higher priced products to be of better quality. Banyan Tree promoted themselves with the â€Å"Romance of Travel† campaign which emphasized on Banyan Tree’s brand of romance, intimacy and rejuvenation. Banyan Tree is also spread to other consumers through articles in many websites by travellers. Positive testimonies stir interest in potential customers, and can reach out to many due to the widespread use of internet today. To tap on the greater use of internet, Banyan Tree also offers direct bookings through popular resort websites for convenience and accessibility. To keep up with this inf ormal advertisement, Banyan Tree maintained it’s well-known quality of service which aided it to have good reviews. Banyan Tree also took part in eco and cultural tourism, and famous projects like the Tsunami Relief Project in 2004, projecting an image of awareness and goodwill for the company.

Two Conceptions of Freedom or Two Appearances of a single Conception? E

In his essay "Two Concepts of Liberty," Isaiah Berlin distinguishes between two conceptions of freedom, namely negative and positive conception of freedom. Basically he defines negative liberty as the absence of coercion. He states: "To coerce a man is to deprive him of freedom" (121). According to him, coercion is the intention to interfere in the freedom of an individual. Thus, absence of coercion is absence of deliberate, intentional coercion. For him, negative liberty requires an immune area, away from the obtrusive action of other people. For the accomplishment of freedom "[s]ome portion of human existence must remain independent of the sphere of social control" (126) However, achievement of negative liberty, creation of the immune area from coercion, is contingent upon the authority to be kept at bay. Therefore, the position of authority, which entails coercive powers, should be controlled in order to make them accountable to the people, whose fre edom, immunity from coercion depends on. Positive liberty, on the other hand, is, not freedom from coercion, but freedom to determine one's own destiny: it is self-determination. In this sense positive liberty is a necessary condition of human being, right to choose, right to determine ones behavior. Berlin maintains that the negative and positive concepts of liberty are "at no great logical distance from each other," but in reality they are profoundly divergent, in fact irreconcilable,...

A Writer’s Worst Writing Experience

When a sales man cannot sell anything, when a basketball player cannot shoot hoops or when a painter cannot paint, the worst experience that any professional can have in the performance of his or her work is the inability to execute the same, which practically defeats the very essence of the profession. In the same token, a writer’s worst experience is the incapacity to write when the writer has nothing to write about. This occurs basically for two reasons: First is when the topic to be written about has no resource and second, when the writer especially creative writers, has no source of inspiration or objective to write about. Writers conduct extensive research for the papers that they prepare. Whether a review of related literature or previous studies conducted on the topic of interest or an interpretation of an empirical observation or a summary of qualitative interview or statistical data, written documents must always have a basis whether from authoritative references or simple scientific observation. This is especially important for written documents that proposes an idea or urges its audience into action such as all forms of academic papers, advertisements or propaganda. In our modern world, the primary approach used in generating ideas is the scientific method of observable investigation and experimentation in generating conclusions. (Payne, G. and Payne, J. , 2004). In philosophy however, two major schools of thought basically delineate Epistemology or the study of human knowledge. Aside from the empirical approach that posits that perception is the prime source of knowledge on which is based the scientific approach, there is rationalism. Rationalism is principally founded on the Platonic philosophy that adhered that the mind or soul is ultimately the human faculty that interacts with the real world of abstract concepts from which is derived tangible particulars i. e. the factual world via the deductive process. (Engel, S. , 2001). This intangible reality is beyond our perception and can be attained through contemplation and reason. Following this idea, writers can also write original topics or ideas by reflection. Whilst in a derogatory sense, writers can actually generate ideas by philosophizing in a vacuum. Pragmatists however added that such philosophical writing must have practical purpose. Descartes’ Skeptical approach used doubting as the process of inquiry that allows a person to obtain relative certainty. The process of contemplation and reflection brings us to the next chief reason for having nothing to write about which is the lack of inspiration. Contemplation and reflection is difficult if not impossible if writers lack inspiration or objective. In the case of Descartes, his objective to prove the logical intuition of one’s existence and certification of one’s consciousness through self experience served as his inspiration. It is not a simple rational inquiry but is focused on discovery of the foundation of knowledge. For creative writers, the source of inspiration can be about anything i. e. a person, object, experience or a simple thought. This results to written forms of art such as poetry, stories or other written expressions of emotions and thoughts. However unlike other forms of art like painting or sculpture, writing as an art must always be geared to communicate ideas/ notions and express emotions. Hardly are there written forms of art that is for pure aesthetics or is created for its own sake. This is because writing is the textual representation of communication in which ideas are at its core. Without idea or message, there is no communication. In writing, this idea is tantamount to the topic. Without the topic, there is no writing. Thus, having no reference, source of such topic or the lack of inspiration to source that topic is the worst experience that a writer can ever have.

The Awareness Of Traumatic Brain Injuries - 1334 Words

Introduction The awareness of Traumatic Brain Injuries (TBI) has increased and the information available is better now than it was in the past. I believe many people are aware of concussions and traumatic brain injuries but not how it can affect their brain. Traumatic Brain injuries are a very complex injury with a broad spectrum of symptoms and disabilities. Many healthcare professionals in the field of brain injury often say, â€Å"If you’ve seen one concussion, you’ve seen one concussion.† Even a mild case of a concussion should not be taken lightly. People do not realize the impact it can have on a person and his/her family, it can be devastating. One of the leading causes of Brain Injuries is concussion as this has been brought to light by†¦show more content†¦Although after a concussion many people do not remember what happened immediately before or after the injury and may act confused. Even a mild concussion should not be taken lightly. Many concussions are not recognized and therefore the person does not seek medical attention. A ‘mild brain injury† can be misleading as the term ‘mild’ is used to describe the severity of the initial physical trauma that caused the injury. As most people would assume, it does not indicate the severity of the consequences of the injury. Many neurosurgeons and other brain injury experts have emphasized that although some concussions can be less serious than others, there is no such thing as a â€Å"minor concussion†. Concussions are very common, an estimated 1.6 to 3.8 million sports and recreation-related concussions occur in the United States each year. â€Å"Concussion is an injury that results from a wide variety of mechanisms and has numerous signs and symptoms that are common to different types of injury† (ncbi). For many it can be difficult and a challenge getting an accurate diagnosis a nd treatment when the injury has caused no loss of consciousness. However, again it is important to stress, there does not need to be a loss of consciousness to receive a brain injury. The main causes and symptoms? A concussion is caused by a bump, blow or jolt to the head that disrupts the normal function of the brain. Signs and symptoms of